Atlantic Research Technologies
ART CRO, VP Sales &  Sales Director Recruitment Diagnostic Tool


Assess your sales organization's maturity, identify vulnerabilities (e.g., in growth, markets, competition), and get targeted recruitment recommendations for CRO, VP Sales and Sales Director profiles. This tool is for educational use only, and no guarantee is implied if used by your firm.  Info on ART's Recruitment in the Sales Field: here



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Strategy
Team
Markets
Technology
Risk
Collaboration
Results

1. Strategy and Planning

How mature is your sales planning & forecasting process?
How well does sales strategy account for external risks (competition, economic shifts, regulation)?
If risk planning is weak (Q2 ≤2): How sensitive is your revenue to economic downturns or major competitor moves?

2. Team Dynamics & Culture

Current sales team performance & maturity level?
How important is cultural / EQ fit in your organization?
If team needs improvement (Q3 ≤2): Annual sales rep voluntary turnover rate?

3. Market Expansion & Growth

How diversified and resilient is your current market footprint?
Growth targets & urgency level?
If low diversification (Q5 ≤2): Readiness for international / new geography expansion?

4. Sales Technology & Enablement

Current state of sales tech stack & adoption?
If low tech maturity (Q7 ≤2): Main barriers to better tech adoption?

5. Risk & Resilience

Frequency of structured sales risk / performance reviews?
Dedicated focus / roles for sales risk & retention?
If infrequent reviews (Q8 ≤2): Biggest current sales risk concern?

6. Cross-Functional Collaboration

Level of sales alignment with marketing, product, finance?

Diagnostic Results

Maturity: --/4.0
--

Recommended VP Sales / Sales Director Archetypes

These VP-level archetypes include strengths, weaknesses, and tailored interview questions to validate fit.

Archetype VP-Level Profile & Key Traits Weaknesses & Potential Misfits Best Company Fit / Stage Key Interview Questions Why Hire This Archetype

Recruitment Guidelines (VP / Director Level)

Next Steps

  • Share results with CEO, board, or executive team
  • Prioritize 1-2 archetypes based on urgency and cultural match
  • Target passive, high-caliber candidates via executive search networks
  • Re-run diagnostic every 6-12 months or after major milestones