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INTERVIEW with "Telephony
Online" (USA)
Full
Interview by Tim McElligott, Senior Editor with ART's Managing Director.
Topic: Executive Compensation and the Crisis of
Investor Confidence
Q1.
With executive compensation coming under increased scrutiny
after Enron, Worldcom, Global Crossing, etc, what can be
done to convince investors, shareholders and employees that
today's CEOs and other top execs are receiving fair and
properly motivated compensation?
A1: "I don't think that companies that somehow
'accidentally misstated' billions of dollars as profit should
be compared to the thousands of companies that are trying to
do a good job within a crazy stock-based system. There are
nearly as many different compensation plans and pay formulas
as there are public corporations, but generally, the present
system all around has been pegged to short term vision and
looking good in the internet finance bulletin boards, rather
than on running companies of substance for the purpose of
bringing long term value to investors.
"I do not know if I would want to exert any effort to try to
evangelize people that top executives are receiving proper
pay. There isn't some sort of CEO union that lays out a
uniform contract which all corporate boards must accept, but a
lot of CEO's at big companies have been acting as if there is
such as union, and that if the board doesn't pay crazy
salaries (and obscene benefits and stock options), then market
gossip might think less of the CEO and the stock might go out
of fashion.
The
system has been so twisted that their sales pitch seems to
have been: 'If you offer a completely crazy comp plan, the
market might think that your new CEO has got to be really
something special.' The fact is that while you and I might
feel this behavior is abhorrent, this is the way the system
has been oriented for a decade or more. The CEO's who played
this game are in a sense only actors on a stage playing roles
of 'high power extravagant CEO's' before an audience that
rooted them to act that way. We know this, because the
audience kept buying tickets (stocks) to see the 'CEO Rock
Star' show.
No
wonder that when a CEO comes to town it's called a 'roadshow.'
So while I dislike the greed of many CEO's like this, I cannot
sympathize with investors that egged them on, that partied
when their idols made them rich, and are complaining only now,
when the show is over and all their money is gone. The only
people I could sympathize with are ordinary corporate
employees whose pay, benefits or pensions were trapped by
their companies in order to feed the system.
"Some CEO's work tirelessly and are vastly underpaid compared
to their sincerity of efforts in bringing value to
shareholders, while others truly seem to be corporate deadwood
who have won the lottery without having any accomplishments as
CEO to show for themselves. This unfairness does not just
apply to the boardroom, it exists in every job category, in
every office or factory all over the world. I don't think that
the big issue really is executive pay, as much as how poorly
some CEO's have been allowed to mismanage their shareholders'
property.
I
think that some noteworthy scandals came to light recently
only because these companies were houses of cards that
collapsed when the money went out of the system. If these huge
companies did not vaporize, a lot of investors would not only
be shrugging off the $6,000 shower curtains as 'just the cost
of doing business,' they would probably be happy to look the
other way about everything else. I think that the system that
has collapsed has been wrong-headed in being short-sighted and
conveniently hostile to decent behavior and good business
sense, and that investors who are criticizing CEO pay should
also make sure that they are self-critical about demanding
immediate gratification from earnings reports and willingness
to accept flimsy explanations of corporate business models,
strategies, and products.
"What was it that playwright Henrik Ibsen's goal was: to leave
everyone in the audience at the end of the play feeling
guilty? I think that this is what we have here. There are
plenty of innocents and victims in the audience, but I think
that a lot of the finger pointers yelling at the failed CEO's
might have been themselves part of the problem. A lot are just
angry that they lost money, but that's OK, if this is the only
way for a very twisted system to start to get reformed."
Q2. Would changes in stock options, such as making
companies expense them, make it more difficult for smaller,
startup companies to attract good talent in leadership
positions?
A2. "In that Conference Board report, some reasonable
dissenting opinions were expressed about the danger of
expensing stock options. As an executive search firm that does
a lot of recruiting in the high tech markets worldwide, this
subject obviously concerns us. We imagine that expensing
options will have an effect on the formation of thousands of
startups in the high tech area, but we think that mostly it
will put a brake on the formation of insubstantial gimmicky
companies that should not be taking capital away from real
companies that actually have something to contribute to
society and to shareholders.
We
are also pretty sure that even the high tech billion dollar
corporate managers will somehow figure out how to survive on
salaries of a couple of million dollars a year. They have to
work somewhere. They will not just sit at home and sulk about
the new expensing rules.
"There has been some scare-spinning about how expensing stock
options will cause all of Silicon Valley and all the other
Silicon Valley-like economies in America to shut down. But we
believe that the reason why bright people decide to leave
their old companies and to start up a new company in their
garage is because they want to be their own bosses, and
because they want to see their vision made into reality.
Millions
of people in the high tech industries in nearly every
discipline, including CFO's, would be perfectly happy to get a
decent salary and bonus and stock in a pre-IPO company that
looks like it might be successful. The spirit of American
entrepreneurship will not be killed off because the rules will
be less favorable to companies that treat stock certificates
like those proverbial Argentine railroad stocks in the early
20th Century that people used to paper their walls with.
"People trying to squeeze out of corporate America short term
management vision, fast and unaccountable money, faked books,
'misplaced' or 'overlooked' billions in debt, manipulation of
the market by deception, and croney capitalism, are going to
help the economy ultimately, because crooked or flaky
management is a huge waste of capital resources.
"The high tech economy will be better off if the flaky
companies are not propped up. The good people who might have
been so unfortunate as to be employed at those companies will
find jobs at good firms, and we'll all be better off for it."
Q3. Do you think stock options should be expensed?
A3: "Probably. But let's not look at expensed stock
options as the silver bullet to fix all of the problems.
Frankly, corporate America needs to hire honest and hard
working CEO's, and encourage them with good compensation for
their hard work. Playing with this or that accounting rule
isn't going to make an honest CEO out of a shark. This might
help pen in the shark's worst instincts, but this alone will
not create better CEO's or make better corporations. In
Europe, for example, stock options have not been nearly as
important as in the U.S., and huge companies are collapsing
there, too. Corporate sleaze, mismanagement and croneyism can
still infect a system even if stock options are expensed. We
have to look beyond financial solutions if we really want to
root out the larger problems."
Q4. I assume that the frequency of executives moving from
company to company is good for a business like yours, but do
you think businesses would be better off in the long run by
better incenting their leaders to stay on longer with plans
that reward long term performance?
A4. "In free societies, people stay at companies if
they are very well treated and intellectually challenged.
Sometimes people stay only short times at companies because
their firm lost its financing or because they had an honest
disagreement with strategy. Just those two issues are the two
biggest reasons why most people in Silicon Valley and other
high tech areas stay only brief times at a company.
Their
job changes really have little to do with headhunters,
although headhunters might find them better positions. We
normally prefer that people stay a minimum of two to five
years at their company so that they could build their track
records at that company. This way, they are more valuable in
the job market. And we recommend that people actually not take
a job with a client if we feel that they would be better off
at their present company.
"There's some misconception out there that headhunters somehow
magically cast a spell and carry off CEO's from companies
prematurely before their time. Do you know what headhunters
do? Here's the secret of the trade: we hear that someone's
doing a good job and we ask, 'Would you like to speak with my
client about their opportunity?' That's pretty much it.
Nobody
leaves any job ever because of anything that a headhunter does
or says. Companies should do whatever they can to reward long
term performance of all employees. From ART's standpoint, that
would be great, because it would nurture the types of
executives that we and our clients like most. We do not really
know what to do with a person who was VP for six months at one
company, bopped over to another company and was President for
eight months, then took a 'hiatus' for a year, came back and
worked as COO at some other company for a year.
We
want to see candidates with bona fide long term track records
doing real things at real companies. We need to understand
what successes that person has had. We do not want to present
people who do not have solid accomplishments at their company,
so it is actually in our company's interest to see people stay
on at their companies and do well with them. We would prefer
that when we call such a person about a job with our client
company, that the pressure would be on us to find something
much, much better than what that person has now. We like that
kind of challenge. That makes us have to work harder, but it's
worth it because it feels right"
Q5. Should CEO compensation packages be tied more to
performance as it is for most of the people who work for
them?
A5: "Absolutely. As a matter of fact, we encourage our
clients and candidates to talk over fair compensation plans
based on reaching pre-set targets."
Q6. Have you seen The Conference Board's recommendations on
executive compensation release 9/17? Do you agree with their
findings?
A6. "Generally, we feel that the Conference Board's
recommendations are good, particularly in recommending that
there be a focus on executive pay being tied more to long term
results and good operational governance, rather than on CEO's
having to play the stock market on a daily basis. The existing
compensation incentives and market expectations of CEO
behavior have left the door open to the few outright corporate
abusers and looters.
But
perhaps even worse is that for decades the market's preference
for fast money has had the effect of diverting so much
positive human energy from those many hardworking and
forthright CEO's who do want to make their companies great
companies but who would be criticized at every moment by
shareholders and analysts if they spent 'too much' on R&D,
or 'too much' on human and capital improvements and other
unsexy or costly investments that help make companies great in
the long term. Maybe if the rules are skewed toward rewarding
CEO's for making good companies, investors and backers will
not be able to put as much pressure on CEO's to make quick
fixes just to look good for the quarter."
Q7. Do most large companies have truly independent
compensation committees on their Board of Directors? Is it
practical?
A7: "We can only hope for the best. At least if there
is a rule saying that there should be independence, meaning
that stacking the deck is against the rules, as opposed to not
just looking nice, maybe compensation could be negotiated and
evaluated and monitored properly."
Q8. How did compensation get so out of whack? Or is it like
baseball where CEOs and athletes are due whatever the market
will bear?
A8: "If I could set the rules, the 1969 New York Mets
would be the highest paid players ever, because they took a
team that a year before was a dead last joke, and they played
their hearts out until they won the World Series. I see CEO's
and other executives do miracles like that every day.
Compensation got out of whack in America when auditors started
becoming partners of the CEO's and when everyone else chose to
turn away. I never heard of umpires and pitchers and catchers
and batters all conspiring, along with most of the people in
the stands, to fix a baseball game, but I think that this is
what might have happened with some corporations, and that is
why the game just does not seem to be as fun as it used to
seem."
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