INTERVIEW with
"Telephony Online" (USA)
Full
Interview by Tim McElligott,
Senior Editor
with
ART's Managing Director.
Topic: Executive
Compensation and the Crisis of
Investor Confidence
Q1.
With executive compensation coming
under increased scrutiny after
Enron, Worldcom, Global Crossing,
etc, what can be done to convince
investors, shareholders and
employees that today's CEOs and
other top execs are receiving fair
and properly motivated
compensation?
A1: "I don't think that
companies that somehow 'accidentally
misstated' billions of dollars as
profit should be compared to the
thousands of companies that are
trying to do a good job within a
crazy stock-based system. There are
nearly as many different
compensation plans and pay formulas
as there are public corporations,
but generally, the present system
all around has been pegged to short
term vision and looking good in the
internet finance bulletin boards,
rather than on running companies of
substance for the purpose of
bringing long term value to
investors.
"I do not know if I would want to
exert any effort to try to
evangelize people that top
executives are receiving proper pay.
There isn't some sort of CEO union
that lays out a uniform contract
which all corporate boards must
accept, but a lot of CEO's at big
companies have been acting as if
there is such as union, and that if
the board doesn't pay crazy salaries
(and obscene benefits and stock
options), then market gossip might
think less of the CEO and the stock
might go out of fashion. The system
has been so twisted that their sales
pitch seems to have been: 'If you
offer a completely crazy comp plan,
the market might think that your new
CEO has got to be really something
special.' The fact is that while you
and I might feel this behavior is
abhorrent, this is the way the
system has been oriented for a
decade or more. The CEO's who played
this game are in a sense only actors
on a stage playing roles of 'high
power extravagant CEO's' before an
audience that rooted them to act
that way. We know this, because the
audience kept buying tickets
(stocks) to see the 'CEO Rock Star'
show. No wonder that when a CEO
comes to town it's called a
'roadshow.' So while I dislike the
greed of many CEO's like this, I
cannot sympathize with investors
that egged them on, that partied
when their idols made them rich, and
are complaining only now, when the
show is over and all their money is
gone. The only people I could
sympathize with are ordinary
corporate employees whose pay,
benefits or pensions were trapped by
their companies in order to feed the
system.
"Some CEO's work tirelessly and are
vastly underpaid compared to their
sincerity of efforts in bringing
value to shareholders, while others
truly seem to be corporate deadwood
who have won the lottery without
having any accomplishments as CEO to
show for themselves. This unfairness
does not just apply to the
boardroom, it exists in every job
category, in every office or factory
all over the world. I don't think
that the big issue really is
executive pay, as much as how poorly
some CEO's have been allowed to
mismanage their shareholders'
property. I think that some
noteworthy scandals came to light
recently only because these
companies were houses of cards that
collapsed when the money went out of
the system. If these huge companies
did not vaporize, a lot of investors
would not only be shrugging off the
$6,000 shower curtains as 'just the
cost of doing business,' they would
probably be happy to look the other
way about everything else. I think
that the system that has collapsed
has been wrong-headed in being
short-sighted and conveniently
hostile to decent behavior and good
business sense, and that investors
who are criticizing CEO pay should
also make sure that they are
self-critical about demanding
immediate gratification from
earnings reports and willingness to
accept flimsy explanations of
corporate business models,
strategies, and products.
"What was it that playwright Henrik
Ibsen's goal was: to leave everyone
in the audience at the end of the
play feeling guilty? I think that
this is what we have here. There are
plenty of innocents and victims in
the audience, but I think that a lot
of the finger pointers yelling at
the failed CEO's might have been
themselves part of the problem. A
lot are just angry that they lost
money, but that's OK, if this is the
only way for a very twisted system
to start to get reformed."
Q2. Would changes in stock
options, such as making companies
expense them, make it more
difficult for smaller, startup
companies to attract good talent
in leadership positions?
A2. "In that Conference Board
report, some reasonable dissenting
opinions were expressed about the
danger of expensing stock options.
As an executive search firm that
does a lot of recruiting in the high
tech markets worldwide, this subject
obviously concerns us. We imagine
that expensing options will have an
effect on the formation of thousands
of startups in the high tech area,
but we think that mostly it will put
a brake on the formation of
insubstantial gimmicky companies
that should not be taking capital
away from real companies that
actually have something to
contribute to society and to
shareholders. We are also pretty
sure that even the high tech billion
dollar corporate managers will
somehow figure out how to survive on
salaries of a couple of million
dollars a year. They have to work
somewhere. They will not just sit at
home and sulk about the new
expensing rules.
"There has been some scare-spinning
about how expensing stock options
will cause all of Silicon Valley and
all the other Silicon Valley-like
economies in America to shut down.
But we believe that the reason why
bright people decide to leave their
old companies and to start up a new
company in their garage is because
they want to be their own bosses,
and because they want to see their
vision made into reality. Millions
of people in the high tech
industries in nearly every
discipline, including CFO's, would
be perfectly happy to get a decent
salary and bonus and stock in a
pre-IPO company that looks like it
might be successful. The spirit of
American entrepreneurship will not
be killed off because the rules will
be less favorable to companies that
treat stock certificates like those
proverbial Argentine railroad stocks
in the early 20th Century that
people used to paper their walls
with.
"People trying to squeeze out of
corporate America short term
management vision, fast and
unaccountable money, faked books,
'misplaced' or 'overlooked' billions
in debt, manipulation of the market
by deception, and croney capitalism,
are going to help the economy
ultimately, because crooked or flaky
management is a huge waste of
capital resources.
"The high tech economy will be
better off if the flaky companies
are not propped up. The good people
who might have been so unfortunate
as to be employed at those companies
will find jobs at good firms, and
we'll all be better off for it."
Q3. Do you think stock options
should be expensed?
A3: "Probably. But let's not
look at expensed stock options as
the silver bullet to fix all of the
problems. Frankly, corporate America
needs to hire honest and hard
working CEO's, and encourage them
with good compensation for their
hard work. Playing with this or that
accounting rule isn't going to make
an honest CEO out of a shark. This
might help pen in the shark's worst
instincts, but this alone will not
create better CEO's or make better
corporations. In Europe, for
example, stock options have not been
nearly as important as in the U.S.,
and huge companies are collapsing
there, too. Corporate sleaze,
mismanagement and croneyism can
still infect a system even if stock
options are expensed. We have to
look beyond financial solutions if
we really want to root out the
larger problems."
Q4. I assume that the frequency
of executives moving from company
to company is good for a business
like yours, but do you think
businesses would be better off in
the long run by better incenting
their leaders to stay on longer
with plans that reward long term
performance?
A4. "In free societies,
people stay at companies if they are
very well treated and intellectually
challenged. Sometimes people stay
only short times at companies
because their firm lost its
financing or because they had an
honest disagreement with strategy.
Just those two issues are the two
biggest reasons why most people in
Silicon Valley and other high tech
areas stay only brief times at a
company. Their job changes really
have little to do with headhunters,
although headhunteres might find
them better positions. We normally
prefer that people stay a minimum of
two to five years at their company
so that they could build their track
records at that company. This way,
they are more valuable in the job
market. And we recommend that people
actually not take a job with a
client if we feel that they would be
better off at their present company.
"There's some misconception out
there that headhunters somehow
magically cast a spell and carry off
CEO's from companies prematurely
before their time. Do you know what
headhunters do? Here's the secret of
the trade: we hear that someone's
doing a good job and we ask, 'Would
you like to speak with my client
about their opportunity?' That's
pretty much it. Nobody leaves any
job ever because of anything that a
headhunter does or says. Companies
should do whatever they can to
reward long term performance of all
employees. From ART's standpoint,
that would be great, because it
would nurture the types of
executives that we and our clients
like most. We do not really know
what to do with a person who was VP
for six months at one company,
bopped over to another company and
was President for eight months, then
took a 'hiatus' for a year, came
back and worked as COO at some other
company for a year. We want to see
candidates with bona fide long term
track records doing real things at
real companies. We need to
understand what successes that
person has had. We do not want to
present people who do not have solid
accomplishments at their company, so
it is actually in our company's
interest to see people stay on at
their companies and do well with
them. We would prefer that when we
call such a person about a job with
our client company, that the
pressure would be on us to find
something much, much better than
what that person has now. We like
that kind of challenge. That makes
us have to work harder, but it's
worth it because it feels right"
Q5. Should CEO compensation
packages be tied more to
performance as it is for most of
the people who work for them?
A5: "Absolutely. As a matter
of fact, we encourage our clients
and candidates to talk over fair
compensation plans based on reaching
pre-set targets."
Q6. Have you seen The Conference
Board's recommendations on
executive compensation release
9/17? Do you agree with their
findings?
A6. "Generally, we feel that
the Conference Board's
recommendations are good,
particularly in recommending that
there be a focus on executive pay
being tied more to long term results
and good operational governance,
rather than on CEO's having to play
the stock market on a daily basis.
The existing compensation incentives
and market expectations of CEO
behavior have left the door open to
the few outright corporate abusers
and looters. But perhaps even worse
is that for decades the market's
preference for fast money has had
the effect of diverting so much
positive human energy from those
many hardworking and forthright
CEO's who do want to make their
companies great companies but who
would be criticized at every moment
by shareholders and analysts if they
spent 'too much' on R&D, or 'too
much' on human and capital
improvements and other unsexy or
costly investments that help make
companies great in the long term.
Maybe if the rules are skewed toward
rewarding CEO's for making good
companies, investors and backers
will not be able to put as much
pressure on CEO's to make quick
fixes just to look good for the
quarter."
Q7. Do most large companies have
truly independent compensation
committees on their Board of
Directors? Is it practical?
A7: "We can only hope for the
best. At least if there is a rule
saying that there should be
independence, meaning that stacking
the deck is against the rules, as
opposed to not just looking nice,
maybe compensation could be
negotiated and evaluated and
monitored properly."
Q8. How did compensation get so
out of whack? Or is it like
baseball where CEOs and athletes
are due whatever the market will
bear?
A8: "If I could set the
rules, the 1969 New York Mets would
be the highest paid players ever,
because they took a team that a year
before was a dead last joke, and
they played their hearts out until
they won the World Series. I see
CEO's and other executives do
miracles like that every day.
Compensation got out of whack in
America when auditors started
becoming partners of the CEO's and
when everyone else chose to turn
away. I never heard of umpires and
pitchers and catchers and batters
all conspiring, along with most of
the people in the stands, to fix a
baseball game, but I think that this
is what might have happened with
some corporations, and that is why
the game just does not seem to be as
fun as it used to seem."
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