INTERVIEW
with "The Wall Street
Journal" (USA)
Full
Interview between Suzanne
McGee and ART's Managing
Director. Topic:
The Job Market for Senior
and Mid-Management
Executives in
the Telecommunications
Industry
WSJ:
"Are there any areas of
strength in this market,
either by business segment or
regionally (within the USA)?"
ART:
“
As
a whole, we find that the
telecom market in the U.S.
remains a shockingly slow job
market amidst truly momentous
technological advances in
telephony. The good news is
that those companies that are
expanding and hiring are
companies that actually have
innovative and useful products
and services. These are
companies, in many cases, that
are living without the safety
net of guaranteed IPO
windfalls or deep-pocketed
venture capital firms. These
are companies that have to
justify their business models
every day of the week – to
customers, to their employees,
to investors and to themselves
-- and every new opening comes
only after a great deal of
cost-benefit analysis.
“The
companies that are hiring
these days have to be
conservative with their
spending, so ART fits well
into their expansion
strategies, because unlike our
competition, ART places all
senior and middle level
managers without any need of
retainers. Our client
companies therefore are freed
to interview our candidates
and evaluate the potential
benefits that s/he could offer
their organization without any
up-front risk or cost from our
side. We have always had this
approach to the process of
executive search since our
founding in 1987, because we
feel that non-competitive,
retainer-oriented search is a
sloppy, passé practice that
only guarantees payment to the
search firm while limiting
client choices. As it turns
out, in a bad market such as
this, many new clients are
coming to us, because they are
seeing that with ART they can
meet the best candidates on
six continents and pay us only
if they feel our candidates
can fulfill their key needs.
“The
most active sectors that we
have been seeing within the
telecom industry seem to be
companies aiming at the
consumer sector. The
business-to-business market
has not been too good for
telecom, because during this
recession, few companies
generally have had enough
reserves or taste for new
telecom products and services.
The main growth markets that
we see are in electronic
components for mobile handsets
or cellular base stations,
such as wireless
semiconductors. In the telecom
services sector, we have seen
interest in specialized cell
phone services, such as
prepaid PCS.”
WSJ:
"Are there more
opportunities with small
companies or large
companies?"
ART:
“
We
are seeing two trends: brand
new openings with small and
medium sized companies, and
confidential replacement
change-agent searches with
large companies. The large
companies have been focused on
restructuring, repositioning,
or mergers and acquisitions.
The small and medium sized
companies are often looking
for their first- or
second-generation management
team members, in order to
position themselves better in
their market and to advance
their mission or market reach.
We enjoy helping build small
and medium sized companies
into tomorrow’s leaders, and
it’s a gratifying challenge to
find just the right person
that a billion dollar company
needs to make far reaching
corporate changes that help
its long term growth.”
WSJ.
"What kinds of businesses are
most likely to need new
talent?"
ART:
“
Prudent,
fiscally conservative,
forward-looking companies with
useful products and services
that potential customers want
to buy are the companies that
are most likely to need our
services. These are companies
that know how to survive in a
moribund market, but they may
need to find a few key people
who may lead them to thrive.
Companies whose business
models were constructed on fat
margins and overly optimistic
expectations also need to
bring in fresh talent, because
the people in their ranks
might only know how to
slightly modify their methods
when entirely different
outlooks, strategic positions,
and operational processes need
to be introduced.”
WSJ.
"What skills are employers
looking for?"
ART:
“
The
common theme is ‘managers who
can look beyond the panic of
the current economy and who
know how to maneuver in a bad
economy.’ For small and medium
sized companies, these are
generally unbureaucratic,
results-oriented, hands-on
managers who can work with
lean budgets and lean staff
numbers. For large companies,
it’s people who are more
interested in problem solving
than office politics, stock
options, and golden
parachutes. The person who is
more interested in the golden
parachute is the person who is
more interested in bailing out
than in running a proper
business, and maybe it has
taken a meltdown for the US
telecom industry to realize
that such people aren’t
necessarily good for running a
company.
“Let’s
face it. The US telecom
industry is still suffering
from the laziness of living
off the fact that America was
the world’s first country to
have generally good universal,
wired, direct dial phone
service. Once that goal was
achieved, say around 1960, the
delivery of new products and
services offered to consumers
and businesses was absurdly
slow, considering the
technological innovations
produced by US industry. The
big carriers have enjoyed
being monopolies, and the
Worldcom collapse had to do
with playing with easy money
and nothing to do with trying
to make new products that
people and businesses wanted
and needed and delivering them
efficiently and at a good
price. The employers that
survive today need to hire
people who aren’t recycled
Baby Bell executives without
imagination. The managers
needed are those who are smart
and aware of exciting
developments in the telecom
industry worldwide and who
have the energy to try to
bring the US telecom offerings
up to the levels that can be
found in East Asia, western
Europe and elsewhere. Then the
customers will come back and
profits will rise.
“The
telecom industry, both
hardware and telecom services,
is one of the most
international and
technologically dynamic
industries. However, in many
regards, the US
telecommunications industry is
characterized by big carriers
and hardware companies that
nowadays are offering
significantly inferior
services or products to
companies in South Korea,
Japan and many European
countries. As long as telecom
carriers concentrate their
market energies on
reprehensible tricks like
legalized slamming and lame,
last-century, services like
call forwarding, then they
should expect that listless
customers will gravitate to
lower and lower priced long
distance services and VoIP.
The telecom industry needs,
above all, real innovators,
except perhaps in the finance
department, where it’s
probably best to stay with the
good, honest fundamentals.
Alexander Graham Bell must be
rolling in his grave at how, a
hundred plus years later, the
offerings of US telecom
companies are only a little
better than connecting two tin
cans with a wire and shouting
into them.
“With
regard to mobile services
offered in Australia,
Malaysia, South Africa, or in
many other countries, the
consumer can today enjoy
superior choices of cell phone
services. In South Korea, for
example, people have cell
phones that allow them to not
only send text messages
easily, but with which they
may buy products from vending
machines (“m-commerce”), and
people can even watch EVERY
network TV shows on their
handphones on demand through
wireless streaming media.
Since the best innovations and
product offerings in this
industry exist outside the US
currently, senior and middle
management executives need to
be exceptionally international
in their perspectives. They
need to be good learners. This
should not be a time for
American telecom execs to sit
around worrying about how to
divide an ever-shrinking pie.
Rather, they should be getting
on planes to see what the 21 st
Century is really all about.
They need to understand how to
organize their companies and
departments and industry to
accommodate a whole banquet
table of fresh, tasty pies.
"We
notice two different types of
calls for new hires. One
involves survival, change, and
turnaround strategies. The
other involves expansion
strategies.
"In
the Turnaround/ Business
Survival Category, we might
see the following requests
among employers:
----CEO, COO, President,
General Manager:
reformulate the company
vision, shed product lines or
business units that cant
survive.
----Sales/ Marketing VP,
Director, Manager:
hunter/prospectors or people
with contacts in new markets
----CFO, Financial
Controller: mergers
& acquisitions experience
and tight budgetary control
(Oxley-Sarbanes, etc.)
----Supply Chain
(Purchasing/ Materials/
Distribution):
tremendous cost savings
through coordinated sourcing/
supply chain strategies
"In
the Expansion Category, we
might see the following
requests among employers:
----CEO, COO, President,
General Manager: capable
of mapping out and managing
expansion
----Sales/ Marketing VP,
Director, Manager: new
market development, including
international markets or into
non-English US language
markets
----CFO, Financial
Controller: investment
bank connections in order to
finance internal expansion or
to buy competition
----Supply Chain
(Purchasing/ Materials/
Distribution): upgrading
management ranks to
accommodate larger company
needs.
WSJ
.
"What are the salary
trends?"
ART:
“Bonuses linked to achievable,
pre-agreed targets are the
trend. Nobody is giving away
free money as far as base
salaries are concerned. But
candidates who come in with
provable track records of
success and a lot of
self-confidence usually are
willing to take lower bases in
return for high bonuses pegged
to their achieving personal
targets. The value and amount
of stock options vary
tremendously from company to
company, but nowadays I guess
everyone is still feeling a
bit like stocks are not as
reliable as a good base salary
and bonus or commission
package. The people that ART
typically are asked to recruit
are managers who usually
return many times more in
profit or savings than the
outlay for their compensation,
so most of our clients feel
that our candidates are good
and necessary investments, and
to get a person who can really
make a company a success, is
worth a good and fair salary.