|
INTERVIEW with "The Wall Street
Journal" (USA)
Full Interview between Suzanne McGee and ART's Managing
Director. Topic: The Job Market for Senior and
Mid-Management Executives in the
Telecommunications Industry
WSJ: "Are there any areas of strength in
this market, either by business segment or regionally
(within the USA)?"
ART: “ As a whole, we find that the
telecom market in the U.S. remains a shockingly slow job
market amidst truly momentous technological advances in
telephony. The good news is that those companies that are
expanding and hiring are companies that actually have
innovative and useful products and services. These are
companies, in many cases, that are living without the safety
net of guaranteed IPO windfalls or deep-pocketed venture
capital firms. These are companies that have to justify
their business models every day of the week – to customers,
to their employees, to investors and to themselves -- and
every new opening comes only after a great deal of
cost-benefit analysis.
“The companies that are hiring
these days have to be conservative with their spending, so
ART fits well into their expansion strategies, because
unlike our competition, ART places all senior and middle
level managers without any need of retainers. Our client
companies therefore are freed to interview our candidates
and evaluate the potential benefits that s/he could offer
their organization without any up-front risk or cost from
our side.
We have always had this
approach to the process of executive search since our
founding in 1987, because we feel that non-competitive,
retainer-oriented search is a sloppy, passé practice that
only guarantees payment to the search firm while limiting
client choices. As it turns out, in a bad market such as
this, many new clients are coming to us, because they are
seeing that with ART they can meet the best candidates on
six continents and pay us only if they feel our candidates
can fulfill their key needs.
“The most active sectors that
we have been seeing within the telecom industry seem to be
companies aiming at the consumer sector. The
business-to-business market has not been too good for
telecom, because during this recession, few companies
generally have had enough reserves or taste for new telecom
products and services. The main growth markets that we see
are in electronic components for mobile handsets or cellular
base stations, such as wireless semiconductors. In the
telecom services sector, we have seen interest in
specialized cell phone services, such as prepaid PCS.”
WSJ: "Are there more
opportunities with small companies or large companies?"
ART: “ We are seeing two trends: brand
new openings with small and medium sized companies, and
confidential replacement change-agent searches with large
companies. The large companies have been focused on
restructuring, repositioning, or mergers and acquisitions.
The small and medium sized companies are often looking for
their first- or second-generation management team members,
in order to position themselves better in their market and
to advance their mission or market reach. We enjoy helping
build small and medium sized companies into tomorrow’s
leaders, and it’s a gratifying challenge to find just the
right person that a billion dollar company needs to make far
reaching corporate changes that help its long term growth.”
WSJ. "What kinds of businesses
are most likely to need new talent?"
ART: “ Prudent, fiscally conservative,
forward-looking companies with useful products and services
that potential customers want to buy are the companies that
are most likely to need our services. These are companies
that know how to survive in a moribund market, but they may
need to find a few key people who may lead them to thrive.
Companies whose business models were constructed on fat
margins and overly optimistic expectations also need to
bring in fresh talent, because the people in their ranks
might only know how to slightly modify their methods when
entirely different outlooks, strategic positions, and
operational processes need to be introduced.”
WSJ. "What skills are employers
looking for?"
ART: “ The common theme is ‘managers
who can look beyond the panic of the current economy and who
know how to maneuver in a bad economy.’ For small and medium
sized companies, these are generally unbureaucratic,
results-oriented, hands-on managers who can work with lean
budgets and lean staff numbers. For large companies, it’s
people who are more interested in problem solving than
office politics, stock options, and golden parachutes. The
person who is more interested in the golden parachute is the
person who is more interested in bailing out than in running
a proper business, and maybe it has taken a meltdown for the
US telecom industry to realize that such people aren’t
necessarily good for running a company.
“Let’s face it. The US telecom
industry is still suffering from the laziness of living off
the fact that America was the world’s first country to have
generally good universal, wired, direct dial phone service.
Once that goal was achieved, say around 1960, the delivery
of new products and services offered to consumers and
businesses was absurdly slow, considering the technological
innovations produced by US industry.
The big carriers have enjoyed
being monopolies, and the Worldcom collapse had to do with
playing with easy money and nothing to do with trying to
make new products that people and businesses wanted and
needed and delivering them efficiently and at a good price.
The employers that survive today need to hire people who
aren’t recycled Baby Bell executives without imagination.
The managers needed are those who are smart and aware of
exciting developments in the telecom industry worldwide and
who have the energy to try to bring the US telecom offerings
up to the levels that can be found in East Asia, western
Europe and elsewhere. Then the customers will come back and
profits will rise.
“The telecom industry, both
hardware and telecom services, is one of the most
international and technologically dynamic industries.
However, in many regards, the US telecommunications industry
is characterized by big carriers and hardware companies that
nowadays are offering significantly inferior services or
products to companies in South Korea, Japan and many
European countries. As long as telecom carriers concentrate
their market energies on reprehensible tricks like legalized
slamming and lame, last-century, services like call
forwarding, then they should expect that listless customers
will gravitate to lower and lower priced long distance
services and VoIP.
The telecom industry needs,
above all, real innovators, except perhaps in the finance
department, where it’s probably best to stay with the good,
honest fundamentals. Alexander Graham Bell must be rolling
in his grave at how, a hundred plus years later, the
offerings of US telecom companies are only a little better
than connecting two tin cans with a wire and shouting into
them.
“With regard to mobile services
offered in Australia, Malaysia, South Africa, or in many
other countries, the consumer can today enjoy superior
choices of cell phone services. In South Korea, for example,
people have cell phones that allow them to not only send
text messages easily, but with which they may buy products
from vending machines (“m-commerce”), and people can even
watch EVERY network TV shows on their handphones on demand
through wireless streaming media. Since the best innovations
and product offerings in this industry exist outside the US
currently, senior and middle management executives need to
be exceptionally international in their perspectives.
They need to be good learners. This should
not be a time for American telecom execs to sit around
worrying about how to divide an ever-shrinking pie. Rather,
they should be getting on planes to see what the 21 st Century is really all about. They need to
understand how to organize their companies and departments
and industry to accommodate a whole banquet table of fresh,
tasty pies.
"We notice two different types
of calls for new hires. One involves survival, change, and
turnaround strategies. The other involves expansion
strategies.
"In the Turnaround/ Business
Survival Category, we might see the following requests among
employers:
----CEO, COO, President, General Manager: reformulate
the company vision, shed product lines or business units
that cant survive.
----Sales/ Marketing VP, Director, Manager:
hunter/prospectors or people with contacts in new markets
----CFO, Financial Controller: mergers &
acquisitions experience and tight budgetary control
(Oxley-Sarbanes, etc.)
----Supply Chain (Purchasing/ Materials/ Distribution):
tremendous cost savings through coordinated sourcing/ supply
chain strategies
"In the Expansion Category, we
might see the following requests among employers:
----CEO, COO, President, General Manager: capable of
mapping out and managing expansion
----Sales/ Marketing VP, Director, Manager: new
market development, including international markets or into
non-English US language markets
----CFO, Financial Controller: investment bank
connections in order to finance internal expansion or to buy
competition
----Supply Chain (Purchasing/ Materials/ Distribution):
upgrading management ranks to accommodate larger company
needs.
WSJ . "What are the salary trends?"
ART: “Bonuses linked to achievable,
pre-agreed targets are the trend. Nobody is giving away free
money as far as base salaries are concerned. But candidates
who come in with provable track records of success and a lot
of self-confidence usually are willing to take lower bases
in return for high bonuses pegged to their achieving
personal targets. The value and amount of stock options vary
tremendously from company to company, but nowadays I guess
everyone is still feeling a bit like stocks are not as
reliable as a good base salary and bonus or commission
package. The people that ART typically are asked to recruit
are managers who usually return many times more in profit or
savings than the outlay for their compensation, so most of
our clients feel that our candidates are good and necessary
investments, and to get a person who can really make a
company a success, is worth a good and fair salary.
|