INTERVIEW
With "Asia Money" (Hong Kong)
http://www.asiamoney.com
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Full
Interview by Pauline Loong,
Deputy Editor with ART's
Managing Director on the topic
of Headhunting in the
Mainland Chinese Market
Atlantic
Research Technologies, L.L.C.
(ART), https://www.atlanticresearch.com,
is a global executive search firm, recruiting in the
industrial, high tech and service
sectors, for senior- and
middle-management positions in
general management, sales and
marketing, finance, supply chain,
manufacturing, IT, and human
resources.
Q1. How does
recruiting for the mainland Chinese
market differ from recruiting for
other markets?
A1. Every market
is a little different, and we do not
find China to be notably different from
most world markets in most respects.
It's always the same question: "does
this client's business model and
expectation coincide with this
candidate's experiences and career
path?" The level of candidates that we
recruit in China - mostly "C" level, VP
level, Managing Director/ G.M. levels,
and Director/ Manager levels - tend to
be "global class" people. These are the
same types of people that could and do
operate successfully anywhere, be it in
Beijing, Shanghai, Shenzhen, Hong Kong,
Singapore, Taipei, San Francisco, New
York, London, Zurich, etc. Most of these
people have either lived, worked, or
were educated in other parts of the
Asia-Pacific, North America or Europe.
These candidates might have known ART
for years or might have heard about ART
from trusted colleagues in China or
abroad. They understand that the calibre
of our candidates is high, and our
clients' expectations of them are high.
Such people usually find us, or we find
them through our network of contacts.
Generally, good people recommend other
good people, so in recruiting people in
China we place some reliance upon
trusted referrals to steer us in the
right direction.
Depending upon
the specific job, industry or business
model, sometimes there are shortages of
specific mainland China profiles. In
that case, it might be necessary for an
employer to seriously consider Hong
Kongers, Singaporeans, Taiwanese and
other Chinese speakers from abroad. The
most notable of these would be a VP or
"C" level person for a small early stage
China division of a small or medium
sized foreign company. Foreign startups
in particular typically are founded by
people who have limited finances and who
work very hard with limited staff. When
they seek senior managers for new
Chinese operations, they often look for
the same type of "shirtsleeves" person
to head their China groups. Such people,
however, can be a bit hard to find in
mainland China, particularly since most
foreign-trained or foreign-company
experienced Chinese executives come from
large multinationals. So a person whose
resume might suggest a high suitability
for an American employer (i.e., s/he
worked for U.S. multinationals, s/he
received an education in the U.S.), that
person might not automatically be
suitable at all for a Silicon
Valley-type startup firm. While a
Chinese finance manager at a major U.S.
multinational might be supported by a
very large China staff, that person
taking a job as a CFO of a startup China
division, might find himself or herself
alone in a room with the expectation of
"doing it all." Most search firms
operating in the China market do not
appreciate this subtlety, and that is
why many of their matches are not good
fits for the candidate or the client.
When we take on such assignments, then,
we ask the employer to keep this factor
in mind. When we discuss such jobs with
candidates, if we do not see a lot of
appropriate startup company experiences,
we ask pointedly if such a job would
interest her or him. We typically lay
out scenarios: you will be expected to
do all the work, you will not have a
staff until business allows for hiring,
you will have to do what ten others do
at your present company, etc. We rather
have nine candidates out of ten realize
early that this would not be good for
them, rather than to place someone in
the wrong job.
Our focus in
China tends to be people who are
bilingual English/Chinese (Mandarin or
Cantonese) speakers who are fully
bicultural, which is to say that they
are "at home" in China, familiar with
mainland Chinese customers and business
partners, and also are able to deal
effectively with overseas companies,
customers and business partners in the
way that those companies would expect to
be dealt with. Because China today is
still a mix of people coming from state
company experiences and domestic and
foreign private company experiences, the
overall numbers of Chinese middle
managers and senior managers with the
experience of running proper
corporations or departments 100% along
world class lines is still limited. In
five or ten years, the expertise of
Chinese managers will be truly
outstanding, as today's junior managers
and middle managers hone their skills.
We recruit middle managers today for
middle management roles, because we know
that they are valuable recruits today
and critical for tomorrow's CEO, CFO and
VP placements. Right now, we are seeing
in China many fully able world class
managers, a larger number of managers
with hybrid Chinese and foreign business
styles, and a larger number that only
could perform within their existing
Chinese business models.
One somewhat
different aspect of China recruitment is
finding people who are suitable for
joint ventures. While JV's are found in
every country, there is a perception by
some clients that entering into a joint
venture in China with a local partner is
a "high stakes" proposition, bringing a
potential of high gain along with
potentially high risk. So when we look
for a General Manager or Finance head
who is to be the prime contact person
with the JV partner, a special person
must be found. Some people can work
perfectly well in monitoring a JV with a
state partner, while others only would
be good with a private sector JV
partner. Also, the goals of JV's in
China can vary significantly: it could
be a transition for the foreign company
to buy out a local partner, it could be
a pure partnership, or it could be
primarily a mechanism for funding or
modernizing a local partner in return
for a stake in future profits. JV
General Managers or Finance Directors
anywhere are always in a sort of high
risk business model, regardless of the
country, but in China, where cost
accounting, manufacturing cost, and
balance sheets are somewhat new
concepts, it sometimes is hard for a
prospective partner to fully understand
what the local partner brings to the
table, can bring to the table, or what
it might take off the table. Each type
of business model requires a manager
suited to those ends. Most important is
that the person be a trusted monitor and
negotiator on behalf of our client's
interests.
Q2. Is there
still a "hardship" premium for
postings to China?
A2: We are very
leery of any foreign candidate in China
or any person seeking a position in
China who feels the place is a "hardship
posting." In remote provincial areas,
some special allowances might be quite
justifiable, including for Chinese
nationals relocated to those jobs, but
in Beijing or Shanghai, a person calling
for "hardship" premiums is probably
someone that we would not be able to
help.
It kind of
reminds me of the story that used to
circulate a decade ago about how a cost
of a cup of decaffeinated coffee in a
Tokyo hotel restaurant was $20. My
comment to that is either don't order
decaf in a Tokyo 5-star hotel (drink tea
instead), or don't leave your country if
you exactly want to recreate every shred
of your past life, brick by brick, in
another country. Certainly don't expect
that a prospective employer is going to
happily coach you on to extract such
benefits from their budget. A person who
starts out feeling that China is a
hardship posting probably should not be
in China. There are benefits and
problems in living in every city in the
world. To a degree, "everything is
negotiable," but if the China job seeker
is primarily focused on expat benefits,
we get nervous that they might be more
interested in locking in big amounts of
cash and a luxurious lifestyle, rather
than concentrating on the bottom line:
making our client's mission
successful.Success involves commitment
to a market, and success involves some
sacrifice and risk taking. If the person
comes into a tough job with all the
comforts locked into an ironclad,
long-term contract, where is the
motivation to work hard? If an employer
had to choose between two very closely
matched candidates, one already living
in China who only wanted a good salary,
bonus and decent benefits package,
versus another candidate who wanted all
that plus a hefty expat package, which
candidate do you think that the employer
might regard more favorably? No employer
is in a position to give away free
money. If they are offering an expat
package, it's likely because that
candidate was the best candidate
interviewed for the job.
Many
international executive search firms
sometimes seem to push high cost expat
candidates on their clients without even
seriously considering capable local
candidates with bankable credentials. We
do not specialize in expatriate
recruitment. Some percentage of our
placements involve expat assignments,
but every job search that we take on,
regardless of the country, assumes that
we should first try to find candidates
already in that city or country. In some
cases, a client can consider bringing in
people from other cities or countries,
and they might be willing to consider
reasonable expat benefits on a
case-by-case basis. Some candidates
might have requirements such as school
fees or housing allowances, but these
candidates might be competing with very
good local candidates who don't need the
employer to pay their food and rent, and
who do not carry with their candidacy
other such up-front burdens. The
decision to consider one candidate with
a reasonable total cost versus another
with a higher set of requirements is
left to the employer. We leave it to the
employer to weigh the pluses and minuses
of each candidate. Since our candidates
are in 100 countries, we have a broad
database of people to consider,
depending upon the client's budget and
needs. If the employer has no budgetary
limits to bringing in managers from
abroad, that is not a problem for us, of
course.
Nowadays, we see
people in Hong Kong, Singapore, Taiwan,
Australia, North America and Europe who
are willing to take a job in China and
who do not even ask for the cost of a
plane ticket, because they perceive that
there are great opportunities in
mainland China. The person who might
speak of a hardship premium for a
posting in Shanghai or Beijing these
days might be a person who is only half
interested in the place or the
opportunity. This more than likely would
be a person who overestimates his or her
own current market value, or
underestimates the capabilities of his
or her competition.
Q3. What are
the main attractions of a China
posting for candidates?
A3. The most
obvious attraction is probably the
vastness of personal career
opportunities. Just to discuss finance
jobs, a person who is currently a
finance director at a hum-drum job might
be pegged for a China VP of Finance job
at a multinational engaged in financing
a vast China market expansion plan, or a
very exciting startup that might make
him or her a millionaire. Currently, the
economies of Hong Kong, Singapore, the
U.S., Europe, and Japan have been slow,
so many foreign firms are seriously
focusing their attention on countries
like China. This interest, as well as an
expansion amongst local Chinese
companies, causes there to be many
interesting management opportunities for
Chinese nationals and foreign
professionals alike.
Having good work
experiences in China is seen as an asset
in most resumes of senior and middle
management candidates. If you are a
foreigner considering a job in China,
the likelihood is that when you return
to your home country after a China
assignment, your profile might possibly
be raised in the view of employers. It
is one thing to "think global," and it's
another thing to have actually "been
global."
The quality of
the work in China, again only discussing
finance jobs, can be very exciting. This
is a country where much of the
groundwork of creating formal finance
structures, institutions and systems has
only barely begun. A person who in his
or her home country might not have the
opportunity to make deals with the big
players, much less help create financial
systems, institutions and mechanisms for
a country or industry, might possibly
have the chance to do so in China.
Some people come
to China because their family origins
are in China and they would like to
broaden their understanding of China.
Some people are
returning migrants from abroad who,
after several years working in foreign
countries, feel that their best
prospects are in serving as bridges
between the country of their birth and
the country of their professional lives.
Some people go to
China in search of the proverbial
proposition of selling their product or
service to a billion people. These
people might be motivated by big dreams
or big money - or both.
Q4. What are
the main drawbacks of a China posting
for candidates?
A4. This answer
really depends upon the location and the
candidate. There can be a wide variety
of issues that could make a China
posting wrong for any one person. We
therefore would highly recommend that a
foreigner who has some interest in a
China posting do a lot of research about
the place in advance of considering
applying for a job in China. In a
thousand ways, life in China is not the
same as in Taiwan, Hong Kong or
Singapore, and even having Chinese
fluency does not guarantee that one
would be happy working in China or would
be successful. Because of the many
personal variables involved in such
postings, ART tends to recommend to its
client companies people who are already
well experienced in or well established
in the target city and market, be they
Chinese nationals or foreigners. We
think that by focusing on such
candidates, we help minimize everyone's
risk of failure.
Q5. Can you
give an estimate of the
increase/decrease in demand by
international firms for candidates
willing to relocate to China?
A5. Our firm
specifically prides itself on trying to
present local candidates on six
continents, so most employers coming to
ART seeking managers for mainland China
or other countries usually do not look
for us to present them with people who
are not already in the country where
they need the person to be based. Often,
in fact, many employers contact us to
help find the replacement for their past
or current expat managers. Typically it
is a situation where the person being
replaced is the "first generation"
manager being rotated back to the home
country. In other cases, it is a case of
the person simply having failed, often
due to lack of local language skills,
lack of local business contacts, or a
limited understanding of local business
culture. If anything, we are seeing a
greater demand for high calibre,
internationally trained or
internationally experienced local
Chinese managers to run Chinese
operations. There can be quite a
challenge in finding these candidates,
but they will be the future, and
companies that are lucky enough to
snatch these people up will have, in our
opinion, a much better chance of success
than putting in charge a foreign manager
who might describe himself as a "China
expert," but who, shockingly too often,
is usually a person who is not even
capable of reading the day's weather
report in a local Chinese language
newspaper.
Q6. Any other
issue you feel may be of interest to
international employers looking to
place staff in mainland China?
A6. Too often
executive compensation in China is
tragically misperceived by foreign
companies without regard to either the
supply and demand of appropriate
candidates or without regard to the
value that a really good local Chinese
candidate can bring to a foreign
employer. What we sometimes see is this
potentially reckless and simplistic
thought process by some employers:
"Wages in China are a fraction of our
own, so a Chinese general manager's
salary should therefore be a fraction of
a general manager's in our own country."
Yes, it is true that the average general
manager in China is much lower paid than
the average general manager in most
industrialized countries, but in China,
an average general manager is someone
who does not speak English well or at
all, has never worked for a foreign
company, and whose conception of profit
and loss is one that a foreign company
would never consider acceptable in
running their China business unit.
The profile that
most foreign companies seek for China is
not the "average general manager."
Rather, it would probably be something
closer to the average one-tenth of one
percent of the Chinese private sector
industrial managerial class. These are
the people who might have U.S. MBA's,
who might have worked or lived in
Europe, the US or Singapore, whose
English is fluent, who perfectly
understand foreign conceptions of
business success and failure, and who
have successful track records in China
working as senior managers or general
managers of foreign firms in China.
Their salaries are high by Chinese
standards because they are worth every
penny, and their skills are constantly
sought out by foreign firms. The first,
easiest and worst mistake a foreign
employer can ever make in entering the
China market is to underpay their top
local management team. Either you will
not be successful in hiring the best
managers that you need to shepherd your
products and services properly into the
Chinese market, or you will soon find
that your key managers are giving you
notice, because of the many
opportunities offered them by your
competitors and others, who do
understand the value that their
knowledge, skills, contacts and personal
integrity can bring their companies.
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