INTERVIEW
With Forbes Asia
http://www.forbes.com
Article
in Chinese
Forbes
Asia reporter Hana Alberts asked
ART's Managing Director to discuss
some of Asia's hottest management
executive searches
Atlantic Research
Technologies, L.L.C. (ART), https://www.atlanticresearch.com, is a global executive search firm,
recruiting in the industrial, high
tech and service sectors, for
senior- and middle-management
positions in general management,
sales and marketing, finance, supply
chain, manufacturing, IT, and human
resources.
FORBES: Where is
the greatest need for talent in the
Asia-Pacific region and why? Which
positions, specifically, in which
sectors are you constantly looking for
people to fill?
ART: ART
recruits across hundreds of product
areas and market sectors, so it is
difficult to narrow down a few 'hot
industries' in the Asia-Pacific
region. In industrial products,
consumer packaged goods,
pharmaceuticals, medical devices,
semiconductors, automotive parts,
capital equipment, and in
transportation, IT and consumer
services, we continue to see many
opportunities for our candidates. Some
ongoing needs in these areas are for
the following profiles:
Asia
Pacific Managing Director or
Regional President/ Regional VP
Global
firms that really want to be serious
about optimizing their opportunities
in Asia need a competent regional head
for the Asia-Pacific region. Some
companies based in North America or
Europe mistakenly believe that they
are saving money by just having
national sales heads in the various
Asian countries report directly to
headquarters. The problem is that most
of the people at the home office do
not understand Asia well. So travel to
Asia to visit customers or vendors can
be confusing and wearisome for all.
Some local Asian sales managers might
not be maximizing business
opportunities across countries because
they are not allowed to cross into
other sales managers' territories.
Since much business in Asia nowadays
crosses borders, this kind of
compartmentalization can lose money.
The way to build trust in Asia with
Asian customers and to build
accountability with Asian vendors is
to have a local chief who is entirely
dedicated to Asian regional
operations. That person can have
regular meetings with national sales
heads and can coordinate synergies
between them.
China
CEO, China General Manager, China
Managing Director, China President
Foreign
firms with business units in China
need to make sure that they have the
right person running their Chinese
business. This does not merely mean a
person who can speak Mandarin and
English, but a person who is
knowledgeable of the local customers
and opportunities. S/he must be
absolutely trustworthy and innovative,
because strategies that worked well in
2005 might be outdated in 2010. We
most frequently are asked to find
China General Managers who can mentor
local managers and staff; great
natural leaders whom people would want
to work for. While most positions are
based in Shanghai, we are being asked
more frequently to find people in
Beijing, Suzhou, Tianjin, Qingdao,
Chengdu, Guangzhou and other major
cities.
Greater
China General Manager, Greater China
Managing Director
The
Taiwanese and mainland China markets
are integrating very rapidly,
especially in such industries as
semiconductors, computers, and
photovoltaics, but also in nearly any
electronic or industrial product. We
are being asked more frequently to
find Taiwanese or mainland Chinese who
have strong understanding of both
markets, and who could work as fair
managers with people on both sides of
the Strait.
Vietnam
General Manager, Vietnam Managing
Director
The growth
of the Vietnam market is calling for
more experienced Vietnam General
Managers and Vietnam Managing
Directors who could run Joint Ventures
between foreign and Vietnamese
corporations. Typically, we look for
people who are fluent in Vietnamese
and English and who have been trained
in the West. Often we tap highly
trained Vietnamese-fluent managers
from the US, Canada, Australia or
France for these roles.
Vietnam
CFO, Vietnam Finance Director
Vietnam is
similar to the China market ten or
fifteen years ago. Local corporate
accounting practices are still often
in need of upgrading. There still are
great shortages of senior local
finance managers with training that is
acceptable enough for western
companies. For CFO and Finance
Director roles we often turn to
experienced candidates in other ASEAN
countries, or in one recent CFO
search, we recruited a
Vietnamese-fluent Australian finance
manager who was working in Vietnam at
a top international accounting firm.
Korea-Based
Northeast Asia Managing Director,
Korea-Japan Sales Director,
Korea-China Sales Director,
Korea-Japan-China-Taiwan Sales
Director
We are
constantly impressed by the rapid and
very positive changes occurring in the
South Korean manager corps. We are
finding Korean managers doing
exceptionally well when they gained
experiences in other Asian countries.
In addition, the seeding of these
ranks with Korean-fluent Americans,
Canadians and Australians has tended
to give the management ranks in many
Korean industries a much more
cosmopolitan feel. In these managers
we see people who remind us of our
European recruitment practice, where
Dutch Sales Directors in particular
have done well as EMEA regional heads
after they have worked in Germany and
France. With this in mind, we are
recruiting Korean Sales Directors who
are fluent in English, Korean and
Mandarin, or English, Korean and
Japanese. We are finding clients that
are interested in basing their
Northeast Asian Sales operations in
Seoul, but only if the person in
charge can prove that s/he has a track
record of building customer sales in
China, Taiwan and Japan.
India
CEO, India Managing Director, India
General Manager
We
typically have two types of clients
for India Business Unit heads. If it
is an Indian company, the main
requirement is that the person be
western trained and be able to help
transform a local Indian family
conglomerate into a company that is
more like a western global
corporation. The other profile that we
are asked to fill is for foreign
companies entering India that need
someone to build their organization in
India from scratch. The latter search
requires a person who is
non-bureaucratic, a
roll-up-your-sleeves-and-do-it-yourself
kind of person.
India VP
Sales, India National Sales
Director, India Country Manager
Typically
foreign companies ask us to find their
India National Sales Director or Vice
President. While there are many, many
very competent candidates in India
engaged in sales, relatively few of
them until very recently have had much
experience working at foreign
enterprises. This is quite in contrast
to most countries in Asia, and it is
due to the relatively closed economy
of India, which typically required
foreign companies to sell their
products through local distributors.
Local distributors might do a very
good job of selling, but they might
not be the right kind of training
ground that most western companies
require, since Indian distributors
often feature very large staffs. The
person who might be in charge of sales
might be called General Manager of
Sales and that person might supervise
dozens and dozens of sales reps. Even
if that person received more
compensation at a foreign firm as a
lowly Sales Manager or Country
Manager, would that person feel happy
being the only sales rep for all of
India? This challenge is what makes
companies come to us, because it is
not always easy discerning these
differences in business cultures.
While an American company might think
that it is great to be a lone sales
person in a vast country, an
experienced Indian sales manager who
has managed 20-50 people might feel
that such a job is a bad fit. As the
Indian economy develops and as the
market opens to foreign companies,
there is a constant need to find the
right kind of India Country Manager.
ASEAN
Sales Director
Whether it
is from a base in Singapore, Kuala
Lumpur, Bangkok, Jakarta or Manila,
there is an ongoing need for
multicultural, regionally oriented
ASEAN Sales Directors. We are seeing a
lot of integration of our client
resources across the region. Whereas
in the past, each country was in its
own universe, nowadays we are seeing
ASEAN sales teams selling to the same
regional customers but out of
different regional sales hubs. One
group might concentrate on tech
support, one on customer service, one
on product development, one on
marketing. The ASEAN region is
developing into a great testing area
for pan-Asian sales techniques and
strategies, and we are often asked for
experienced sales heads who understand
Southeast Asian markets well.
Asia
Pacific VP Human Resources
Perhaps the
most important and least discussed
need in Asian executive search is for
those Human Resources Heads who have
to piece together all the parts of
their organization in policy and
staffing, across countries that
usually have tremendous cultural
differences between them. The Asia
Pacific Managing Director comes in to
the region to manage the pieces of the
puzzle, but it's the Asia-Pac HR Head
that needs to make it all come
together so that the Managing Director
could get to work. This kind of job is
as hard as any, because each country
has its own labor laws and practices,
and it is not easy for one single
person to sort it all out across the
region. We are pretty lucky, though,
because we recruit across all of Asia,
so we come in contact with people who
have lived and worked in many Asia-Pac
countries, and who have strongly
developed their expertise on a
regional basis, qualifying them for
this kind of role.
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