INTERVIEW with GERMANY'S Düsseldorf
Handelsblatt
The following interview was conducted by German journalist and editor Sabine Scheltwort for the prestigious business daily "Düsseldorf Handelsblatt" and Atlantic Research Technologies' Vice President for Advanced Technologies. Excerpts appeared in Handelsblatt in the "Junge Karriere" section as a featured special on Silicon Valley. Q: Approximately how many open positions are there in Silicon Valley? What's the reason why there are so many vacancies? In which fields (marketing, distribution, etc.) are managers wanted? A:
There are at any one time hundreds or thousands of vacancies
for managers at companies in Silicon Valley. These positions
could be with billion-dollar companies like Intel or
Hewlett-Packard or at medium sized companies or at startup
firms. Silicon Valley, being a great technology incubator,
needs people who could take new ideas and make them into
products. When they have the products designed and developed
they then need to manufacture them. To manufacture them they
need people who could buy the components that form the
product. They
need people to test the product. They need people to analyze
the potential markets for the product, by country and by
industry. They need people to sell the products. Sometimes the
customers need to have the products repaired or need technical
questions answered. Of course, the companies need people who
know how to finance these ventures, and they need people to
manage all the managers. This is how in a place that produces so many new ideas in computers, software, telecommunications, information technology, semiconductors, electronic equipment, scientific instruments, biomedical and biotechnology, there is an almost limitless need for Research and Development Managers, Engineering Managers, Quality Assurance Managers, Manufacturing Managers, Materials/ Distribution Managers, Purchasing Managers, Marketing Managers, Sales Managers, Customer Service Managers, Technical Service Managers, Information Technology Managers, Finance Managers and General Managers. Naturally, in this very dynamic little world, people are leaving their present companies all the time for better opportunities. Their leaving then creates vacancies that have to be filled. So the large number of vacancies exists because of the creation of so many new companies and new jobs and the constant movement of managers from one firm to another. There is a constant need for all these types of managers, but currently, there is a great need for Finance Managers who could arrange the finance of startup companies, as well as the key needs of finding General Managers and Marketing and Sales Managers. Bilingual or multilingual German managers are very much valued because of the developing market in Europe. Q:
What are the essential differences between working in
Germany and working in Silicon Valley?
As
to the basic differences between working in Germany and in
Silicon Valley, the main issues are job security, management
style, and compensation. In Germany, it is quite normal to
work at a single company for ten or twenty years.
Because frequent job changes are common in Silicon Valley due
to the failure of startups and the large number of new
opportunities, a person who spent ten or twenty years at
the same firm would be viewed as a person who is not a
risktaker and a person with limited experiences in different
company cultures. Success
at Silicon Valley startups sometimes is the result of people
learning from the successes and mistakes of the many previous
companies they worked for, so a person who only knows how one
company approaches certain issues is often considered less
valuable. The main reason why Germans tend to stay at their
jobs and why Silicon Valley people tend to leave their jobs is
that German firms try to keep their skilled workers employed
at the firm even in bad economic times, whereas Silicon Valley
firms either do not care about the loss of skilled workers or
assume that laid off workers will easily find jobs elsewhere.
With no job security in Silicon Valley, people have no choice but to become risktakers willing to take their chance on startup firms with unproven technologies or young, inexperienced managers. In Germany, job stability prevents people from taking chances, so fewer startup firms or new technologies get developed. What I am saying is that people all over the world are the same, and that it is their institutions that free them or harness them. Management
in Germany tends to be very hierarchical, seniority-based, and
of a "command and control" pattern where the boss expects
reports or work, then gives more orders to be followed. Think
of how many people in Germany you might only call "Herr Doktor
Professor" or how many people you only call "Mr. This" or
"Miss That" -- never "Wilhelm" or "Inge" and you will see some
effects of hierarchical management. If people are not encouraged to speak up and give their opinions to their bosses and colleagues, many good ideas that could result in new products or business will never get started. Many successful German firms try to incorporate a style of management that allows greater and freer discussion from individual managers and staff. In Silicon Valley, there are some dictatorial types, but they usually do not do too well. If you go to a meeting in Silicon Valley, you might be introduced to Pablo, Betty and Jim --who are all wearing casual clothes instead of business suits and talking equally-- and you might have a hard time guessing what their titles are. It may take a while to learn that Pablo is the Chief Financial Officer, Betty is the President and Jim, who is the older, more experienced-looking of the three, is not even a manager but is a software engineer. This
is not to say that egos are any smaller in Silicon Valley
executives than in German management ranks, just that
management style appears more relaxed and open in Silicon
Valley. To some Europeans and Asians more used to certain
formal management styles, Silicon Valley culture looks lazy
and disorganized. The fact is that work hours for the average
Silicon Valley high technology worker might be 60 hours a
week. Managers might work 80 hours a week or more. They get two or three weeks vacation a year and do not take more than a week off at a time. To them, the Japanese business executive who spends most of his weeknights doing business entertainment or the German worker who gets six weeks vacation and spends the whole month of August on a beach are the fortunate ones. So
why would anyone want to work in Silicon Valley? Some people
are technology junkies who do not care at all about salary or
working hours but who want to make the best technology
possible. But most people like the opportunities. There is no
single place on earth with more opportunities for a 30 year
old to become a millionaire or to be the president of his or
her own company. Because stock options are issued, a person
two years out of university could, theoretically, become a
millionaire. People who in other places in America or Germany
who would never have the opportunity to have a job that they
helped define and shape get to do this in Silicon Valley. Money certainly is an important factor. Salaries tend to be higher than in Germany, but it is bonuses and stock options that make people work harder. Usually their bonuses are based on their individual efforts and the overall profitability of their company. These bonuses might be equal to 50% of their base salary. Stock options could be worthless or hundreds of thousands of dollars. The financial incentives are quite different from most German compensation plans, which assume that the employee is not likely to leave the company. Q:
Why don't many German managers want to work in the U.S.? Q:
How would you encourage them?
They might even attend a seminar or industry conference there. They should see how people respond to one another. If the person likes the way people there work, then he or she might do well. If the person is shocked or disgusted or confused, this person probably would not do well in Silicon Valley. Next, I would suggest that the person visit Silicon Valley during a vacation. Relaxed, without pressures from work, one could drive around, look at houses and other attractions, and see if the place would be enjoyable. The person might interview at a few companies. After that, I would recommend that the person speak to a person, especially a friend or industry colleague from Germany, who moved to Silicon Valley and who could explain the pluses and minuses of working there. Q:
If our readers are interested in working in Silicon Valley,
how could they get in contact with you?
Silke Tittel/ Gala Conrad |
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